Leo Burnett Sydney create first augmented reality children’s book. Parrot Carrot is one of the first published children’s books in Australia to be launched with a companion interactive edition. The Parrot Carrot Safari iPhone app brings the characters in the book to life by turning the iPhone screen into a pair of magic binoculars. It allows young players to peer into and explore a world of unusual rhyming animals, superimposing them on the viewer’s own surroundings.
Agency: Leo Burnett, Sydney, Australia
Chief Creative Officer: Andy DiLallo
Copywriter: Kate Burt, Jol Temple
Illustrator: Jon Foye
Creative Director: Kieran Ots
Designer: David Mugford
Animator: Keong Seet
Developer: Kevin Brown
Composer: Chris Bradstreet
Editor: Angus Forbes
Producer: Adrian Gunadi
Voice Over: Kamahl
Very interesting project.…
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