To advertise the iPad version of Audi Magazine, we created an unlock racing track that led to a free download of the Magazine in the Apple Store.
Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches, Marcos Medeiros, André Kassu
Art Directors: Guiga Giacomo, Marcus Kawamura
Copywriter: Ricardo Wolff


Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
Very ugly logo :) they need to find other branding company.…
To "Proud Vegan" and all the people fighting against the animal suffer I want to say this: Make up tested on animals is not necessary. Can be avoided. We are agree that make suffer a living creatu…