The Limited Edition Collectible Toys is a miniatures, collectible ?gures and statues shop. To promote the brand and attract new customers, we scattered around the store living statues that mimicked the classic toy soldiers. The action attracted the attention of pedestrians, who photographed, recorded and posted on social networking.
Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cicero Souza
Copywriter: Daguito Rodrigues
This is actually a fun concept! As a boy many had played with this type of toy and to make this collectible more special a good campaign won’t hurt!