Using in-tunnel advertising, visitnorway.com presents Norway’s landscape as an alternative to riding the underground subway. In-tunnel advertising is an innovative outdoor medium, where multiple LED screens mounted on tunnel walls create an animation that is perfectly aligned to each passenger window. A simple sticker delivers a message that reaches out to millions of passengers daily.
School: Miami Ad School
Art Director: Annamaria Zollet
Copywriter: Matei Curtasu
Very interesting project.…
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.…
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…