“Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”
Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
If you’re going to do it…do it properly!
With a life or death subject, the least they could have done is show how to do a breast exam properly. And it ain’t with your clothes on !!
This is a sad load of old bollocks titillation for men, not useful information for women.
And if these ads are meant to be dps’, the fold will land in a very inopportune place.