Next Saturday, December 10th, the Spanish Derbi a.k.a. “El Clásico” will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona.
As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot showing football and car fans how they did it.
Agency: DDB, Spain
Client: V.A.E.S.A – Audi Spain
Product: Sponsorship Real Madrid CF – FC Barcelona
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferreto
Copywriter: Javier Nuñez
Production Company: Monkey
Director: Blai Graell