“Ed Hardy. Tattoos without needles.”
Agency: Y&R, Beijing, China
Chief Creative Officer: Nils Andersson, Marcus Rebeschini
Executive Creative Director: Gunny Park
Creative Director: Ronnie Wu, Donghai Liu
Copywriter: Donghai Liu, Nils Andersson, Gao Han
Art Director: Ronnie Wu, Roy Luo, Rex Rui, Shi Jian
Photographer: Shi Zhong


Very interesting project.…
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.…
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…