To raise awareness about the danger of drinking and driving OgilvyOne created an action at a famous bar in São Paulo. Using a TV screen created a very unusual mirror: a mirror with a delayed reflection effect. When people interacted with it a message would appear alerting how drinking can slower the driver’s reflex.
Agency: OgilvyOne, São Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Marcos Ribeiro
Creative Director: Marcos Ribeiro / Alexandre Ravagnani
Art Director: Fernando Passos / Rafael Gatuzzo
Copywriter: Flavio Tamashiro / Erich Moreira
Account: Felipe Obara / Andrea tornovsky / Denise Caruso
Media: Luciana Serra / Larissa Dias
Planner: Luis Stateri / Marian Travassos / Cleber Almeida
Producer: Cecília Taioli / Adriana Jorge
Production Company: Santa Transmedia
Film Director: Gustavo Rodrigues
Sound Design: Sound Design
Cilent: Ivan Pacicco / Luis Dix