Rethink invented a thermal dog collar called the ‘the dog CALLER’ that actually contacts the dog owner’s smart phone if their pooch is in trouble. “When the collar hits 26.5 degrees, the device will alert your phone.” The prototype collar is fully functional and the Toronto Humane Society and Rethink are working with designers and manufacturers, as well as looking to crowd-fund the final product with the end goal of having it widely available to the public in the New Year.

Agency: Rethink Toronto, Canada
Creative Directors: Aaron Starkman, Dre Labre
Writers: Aaron Starkman, Mike Dubrick
Art Director: Joel Arbez
Digital Producer: Sarah Lasch