Play-Doh’s Kitchen Creations is designed to inspire kids’ imaginations around food. It is said that eating is a necessity, but cooking is art – it requires a bit of imagination to bring out the potential in the raw ingredients. This campaign draws parallels between famous artworks using food as a subject (Roy Lichtenstein’s Buttered Toast, Andy Warhol’s Velvet Underground Banana and Banksy’s Soup Cans) and the artist-like creativity that Play-Doh’s Kitchen Creations encourages kids to find and to discover the art of playing with their food.
Agency: TWO.AM Agency, Cape Town, South Africa
Executive Creative Director: Marco Russolillo
Creatie Director: Reijer van der Vlugt
Art Directors: Simona Potgieter, Marc Neilson, Lau Vietti
Group Account Director: Will Human