A/D Dictionary
The page concentrates on terms that are used in the advertising and design industry. If you don’t know what a certain term means, you can check here for it.
Advertising
Advertising is the business of drawing public attention to products and services.
Advertising is the business of drawing public attention to products and services.
Artwork
Artwork is the illustrative material of an advertisement, submitted for client approval.
Artwork is the illustrative material of an advertisement, submitted for client approval.
B2B
B2B is an abbreviation for business-to-business advertising.
B2B is an abbreviation for business-to-business advertising.
Bleed
The term bleed refers to printing that runs beyond the edge of a page so that the ink still reaches the edge when the page has been trimmed.
The term bleed refers to printing that runs beyond the edge of a page so that the ink still reaches the edge when the page has been trimmed.
Body Copy
Body copy is the text of an advertisement, excluding the headline, logo, or subscript material, that makes up the bulk of the content and attempts to close the sale.
Body copy is the text of an advertisement, excluding the headline, logo, or subscript material, that makes up the bulk of the content and attempts to close the sale.
Brand
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
Clutter
Clutter refers to the other advertisements surrounding an ad, distracting consumers from it.
Clutter refers to the other advertisements surrounding an ad, distracting consumers from it.
Colour Proof
A colour proof is a full-color representation of a print ad’s final design that is used to evaluate its appearance.
A colour proof is a full-color representation of a print ad’s final design that is used to evaluate its appearance.
Creative Strategy
A creative strategy is an outline of the message to be communicated by an advertising campaign, the audience, and the tone.
A creative strategy is an outline of the message to be communicated by an advertising campaign, the audience, and the tone.
Crop
To crop is to trim unwanted parts of a photo or illustration.
To crop is to trim unwanted parts of a photo or illustration.
Demographics
Demographics are characteristics that define a particular group of people, including age, education level, family size, household income, etc.
Demographics are characteristics that define a particular group of people, including age, education level, family size, household income, etc.
Direct Mail
Direct mail refers to any brochure, advertisement, or other printed marketing material delivered directly to the consumer through the mail or a private delivery company.
Direct mail refers to any brochure, advertisement, or other printed marketing material delivered directly to the consumer through the mail or a private delivery company.
Direct Marketing
Direct marketing refers to promotional messages sent directly to a consumer, as in direct mail or telemarketing, rather than using a general medium such as print, TV, or radio
Direct marketing refers to promotional messages sent directly to a consumer, as in direct mail or telemarketing, rather than using a general medium such as print, TV, or radio
Font
A font is a complete set of type in a particular typeface and size.
A font is a complete set of type in a particular typeface and size.
Forking
Forking is the evolution of a project in several different directions as contributors pursue different goals.
Forking is the evolution of a project in several different directions as contributors pursue different goals.
Four Colour Process
The four-colour process (CMYK) is a printing process using different amounts of four standard colors (magenta, cyan, yellow, and black) to simulate a wide variety of colors.
The four-colour process (CMYK) is a printing process using different amounts of four standard colors (magenta, cyan, yellow, and black) to simulate a wide variety of colors.
Gutter
In a print publication, the gutter is the space between the inside margins of two facing pages.
In a print publication, the gutter is the space between the inside margins of two facing pages.
Halftone
Halftone is a photographic process that converts images into dots of various sizes.
Halftone is a photographic process that converts images into dots of various sizes.
House Agency
A house agency is an advertising agency owned and operated by an advertiser to manage its own account.
A house agency is an advertising agency owned and operated by an advertiser to manage its own account.
Image Advertising
Image advertising promotes the positive perception of a product or service rather than its practical attributes.
Image advertising promotes the positive perception of a product or service rather than its practical attributes.
Jingle
A jingle is a brief song used in a television or radio advertisement.
A jingle is a brief song used in a television or radio advertisement.
Kering
Kerning refers to the spacing between characters in a line of text.
Kerning refers to the spacing between characters in a line of text.
Layout
A layout is an outline indicating the positions of elements in a print ad.
A layout is an outline indicating the positions of elements in a print ad.
Leading
Leading is the spacing between lines of text.
Leading is the spacing between lines of text.
Leave-Behind
A leave-behind is a premium that salespeople leave with customers to remind them of the product.
A leave-behind is a premium that salespeople leave with customers to remind them of the product.
Letterpress
Letterpress is a printing technique using raised type.
Letterpress is a printing technique using raised type.
Lithography
Lithography is a printing technique using a flat, inked surface.
Lithography is a printing technique using a flat, inked surface.
Logotype
A logotype is a stylized brand name or symbol used as a trakedmark.
A logotype is a stylized brand name or symbol used as a trakedmark.
Medium
A medium is a vehicle used to convey information, news, entertainment, and advertising messages to an audience. Popular media include television, magazines, radio, and billboards. The pleural of medium is “media.”
A medium is a vehicle used to convey information, news, entertainment, and advertising messages to an audience. Popular media include television, magazines, radio, and billboards. The pleural of medium is “media.”
Microsite
A microsite is a separate page of a web site that has a separate URL and is used to provide information about and promote something that is related to the main page. A microsite is sometimes called a mini-site.
A microsite is a separate page of a web site that has a separate URL and is used to provide information about and promote something that is related to the main page. A microsite is sometimes called a mini-site.
Newsprint
Newsprint is a soft, course wood pulp paper used in printing newspapers.
Newsprint is a soft, course wood pulp paper used in printing newspapers.
Outdoor Advertising
Outdoor advertising is any form of advertising visible in the outdoors, such as billboards, transit cards, and even sky writing by airplanes.
Outdoor advertising is any form of advertising visible in the outdoors, such as billboards, transit cards, and even sky writing by airplanes.
Out-of-Home Advertising
Out-of-home advertising is exposure to advertising and mass media away from one’s home. Included are outdoor, point-of-purchase, and radio.
Out-of-home advertising is exposure to advertising and mass media away from one’s home. Included are outdoor, point-of-purchase, and radio.
Pantone Matching System
A pantome matching system is a color scale used to precisely match colors for printing. Each color has a coded number indicating instructions for mixing inks to achieve it.
A pantome matching system is a color scale used to precisely match colors for printing. Each color has a coded number indicating instructions for mixing inks to achieve it.
Point-of-Purchase (POP) Displays
Point-of-purchase displays are advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.
Point-of-purchase displays are advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.
Product Positioning
Product positioning is the consumer perception of a product or service as compared to it’s competition.
Product positioning is the consumer perception of a product or service as compared to it’s competition.
Proof
A proof is normally the last prepress operation, used to check for errors prior to printing an order.
A proof is normally the last prepress operation, used to check for errors prior to printing an order.
Public Relations (PR)
Public relations is the business of generating goodwill toward an individual, cause, company, or product.
Public relations is the business of generating goodwill toward an individual, cause, company, or product.
Publicity
Publicity is the dissemination of promotional material to draw interest or generate sales.
Publicity is the dissemination of promotional material to draw interest or generate sales.
Resolution
Resolution refers to the number of pixels contained on a display monitor, like a television.
Resolution refers to the number of pixels contained on a display monitor, like a television.
Retail Advertising
Retail advertising is advertising used by a retailer to reach customers within its geographic trading area.
Retail advertising is advertising used by a retailer to reach customers within its geographic trading area.
Rich Media
Rich media is a term used for advanced technology in Internet banner ads, such as streaming video, applets that allow user interaction, and special effects.
Rich media is a term used for advanced technology in Internet banner ads, such as streaming video, applets that allow user interaction, and special effects.
Sales Promotion
Sales promotion is s series of activities and materials used to create sales of goods and services.
Sales promotion is s series of activities and materials used to create sales of goods and services.
Sans-Serif Type
Sans-serif type is a typestyle of lettering with no serifs, or cross strokes at the end of main strokes.
Sans-serif type is a typestyle of lettering with no serifs, or cross strokes at the end of main strokes.
Serif Type
Serif type is any type style that has cross strokes on the ends of the letters, such as Times, Baskerville, or Courier.
Serif type is any type style that has cross strokes on the ends of the letters, such as Times, Baskerville, or Courier.
Spam
Spam is unwanted, unsolicited junk e-mail to a large number of recipients.
Spam is unwanted, unsolicited junk e-mail to a large number of recipients.
Spot Colour
Spot colour is the use of one additional color in printing, not including black.
Spot colour is the use of one additional color in printing, not including black.
Spread
Spread refers to a pair of facing pages in a periodical, or an advertisement which is printed across two such pages.
Spread refers to a pair of facing pages in a periodical, or an advertisement which is printed across two such pages.
Storyboard
A storyboard, in advertising terms, is a blueprint for a TV commercial that is drawn to portray copy, dialogue, and action, with caption notes regarding filming, audio components, and script.
A storyboard, in advertising terms, is a blueprint for a TV commercial that is drawn to portray copy, dialogue, and action, with caption notes regarding filming, audio components, and script.
Target Audience
A target audience is a section of the population that is identified as likely to be most interested in buying or being associated with a product.
A target audience is a section of the population that is identified as likely to be most interested in buying or being associated with a product.
Target Market
Target markets are a set of buyers sharing common needs or characteristics that the company decides to serve.
Target markets are a set of buyers sharing common needs or characteristics that the company decides to serve.
Teaser Campaign
A teaser campaign is an advertising campaign aimed at arousing interest and curiosity for a product.
A teaser campaign is an advertising campaign aimed at arousing interest and curiosity for a product.
Telemarketing
Telemarketing is the use of the telephone as a medium to sell, promote, or solicit goods and services.
Telemarketing is the use of the telephone as a medium to sell, promote, or solicit goods and services.
Thumbnail
A thumbnail is a small version of an image on a world wide web page, often containing a hyperlink to a full-size version of the image.
A thumbnail is a small version of an image on a world wide web page, often containing a hyperlink to a full-size version of the image.
Trade Advertising
Trade advertising is advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.
Trade advertising is advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.
Trademark
A trademark is a name or symbol secured by legal registration that identifies a manufacturer’s or trader’s product or service and distinguishes it from other products and services. Icons, company names, brand names, and packaging can all have trademark protection. Trademark owners have the right to prevent others from using the same, or a confusingly similar mark, but cannot prevent others from making or selling the same goods under a nonconfusing mark.
A trademark is a name or symbol secured by legal registration that identifies a manufacturer’s or trader’s product or service and distinguishes it from other products and services. Icons, company names, brand names, and packaging can all have trademark protection. Trademark owners have the right to prevent others from using the same, or a confusingly similar mark, but cannot prevent others from making or selling the same goods under a nonconfusing mark.
Transit Advertising
Transit advertising on signs that are located outdoors in public places, such as waiting areas for buses or on subways.
Transit advertising on signs that are located outdoors in public places, such as waiting areas for buses or on subways.
Typeface
Typeface is the style and design of a particular alphabet.
Typeface is the style and design of a particular alphabet.
Typography
Typography is the art of arrangement, style, appearance and printing of type and typefaces.
Typography is the art of arrangement, style, appearance and printing of type and typefaces.
Unique Selling Proposition (USP)
A unique selling proposition is a unique feature of a product that a competitor cannot claim.
A unique selling proposition is a unique feature of a product that a competitor cannot claim.
Viral Marketing
Viral marketing is a marketing strategy that encourages email recipients to pass along messages to others in order to generate added exposure.
Viral marketing is a marketing strategy that encourages email recipients to pass along messages to others in order to generate added exposure.
Voiceover
A voiceover is the voice of an unseen narrator or of an onscreen character not seen speaking in a movie.
A voiceover is the voice of an unseen narrator or of an onscreen character not seen speaking in a movie.
White Space
White space is the blank area on a page where text and illustrations aren’t printed, an important graphic element in page design.
White space is the blank area on a page where text and illustrations aren’t printed, an important graphic element in page design.
Related Link: Wörterbuch - Dictionary for english, german and french
