Shield Security, a security company based in Amsterdam, is looking for experienced colleagues. These days it is particularly hard to find good security personnel. That’s why special Jobcases were created: briefcases containing a recruitment message written in steel letters. When scanned at airports and other public locations, working security officers can read Shield Security’s surprise job advert clearly. Apart from special promo teams, Shield Security uses the briefcases whenever they travel.

Agency: New Message, Amsterdam
Client: Shield Security
Campaign: Jobcases
Concept: Chris Sant, Dieuwer Bulthuis, Hugo Rütter, Lennart Wienecke

Agency: Kastner & Partner, Sydney, Australia
Art Director: Darryn Devlin
Copywriters: Luke Simkins, Darryn Devlin
Photographer: Mat Bake

Agency: Publicis Dallas, USA

Agency: Scholz & Friends Berlin, Germany

Iams Dog Food makes stronger dogs.

Agency: Saatchi & Saatchi, Sydney

For Tibits, a large vegetarian restaurant chain in Switserland, oversized forks have been produced to be fixed to trees in major parks and in main outdoor shopping areas all over Switserland. In an surprisingly new manner the freshness of Tibits food could thus be demonstrated to people walking by.

Agency: Wirz/BBDO, Switzerland.

The clothes in front of the billboard were constantly “updated” during the campaign period.

Advertising Agency: TBWA\OSLO, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen