Agency: Scholz & Friends Berlin, Germany

Iams Dog Food makes stronger dogs.

Agency: Saatchi & Saatchi, Sydney

For Tibits, a large vegetarian restaurant chain in Switserland, oversized forks have been produced to be fixed to trees in major parks and in main outdoor shopping areas all over Switserland. In an surprisingly new manner the freshness of Tibits food could thus be demonstrated to people walking by.

Agency: Wirz/BBDO, Switzerland.

The clothes in front of the billboard were constantly “updated” during the campaign period.

Advertising Agency: TBWA\OSLO, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen

Agency: DDB, Brazil
Creative Director: Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Mauricio Kumazawa e Gilberto Barros
Photographer: Rodrigo Ribeiro; Sérgio Prado

To raise awareness for the Weingart Homeless Center, they took a non traditional approach that made people imagine themselves homeless if only for a moment. They photographed a dozen of the 70.000 people living on the streets of Los Angeles. They gave each of them a blank cardboard sign and had them write the same message: Before you turn away, put yourself in my place. Followed by the URL, weingart.org. Then they took those images, blew them up life-size, removed their faces and made them into photo-realistic cardboard cutouts. They placed the cutouts in upscale shopping centers in Bevery Hills and Santa Monica. Soon the homeless could not be ignored. This project not only raised awareness, but it ultimately raised funds.

Agency: David & Goliath Los Angeles, USA.

Agency: Leo Burnett, Frankfurt
Creative Director: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Photographer: Heine, Lenz, Zizka