To promote Rimmel’s Quick Dry nail polish JWT London’s aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.The campaign also included actual size models situated around point of sale counters in stores.

Agency: JWT, London
Executive Creative Director: Russell Ramsey
Art Director: Darren Keff / Phillip Meyler
Copywriter: Darren Keff / Phillip Meyler
Agency Producer: Sofie Holmstrom

Agency: Target
Creative Director: Tom Murphy
Art Director: Jessica Tipping
Copywriter: Sarah Watton

Switch is MTV Networks International’s Global Climate Change Campaign. They are always looking for ways to get people involved in the global warming issue and drive them to the the MTV Switch website, without necessarily using expensive media. To make people aware of the rising sea level because of global warming, they confronted them in an amusing way with a serious message using a floating board in the Amsterdam canals. This board seemed to be held by a submerged man with just his hands sticking out of the water. In reality it was two arms mounted on a small remote control submarine. The copy said: Global Warming. What’s all the fuss about? Find out for yourself www.mtvswitch.org. Because of the massive positive feedback. MTV is not only looking to extend the promotion to other Dutch cities, but also to air it on TV.

Agency: OgilvyAction, Amsterdam

Agency: EURO RSCG, Prague
Creative Director: Dejan Å tajnberger
Art Directors: Aleš Pokorný, Anna Barton
Copywriter: Pavel Friš
Published: August 2008

To demostrate the long-lasting whiteness of the Tide detergent, they created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.

Agency: Leo Burnett, Frankfurt

Agency: Rethink, Vancouver
Creative Directors: Ian Grais, Chris Staples
Art Director: David de Haas
Copywriter: Katie Ainsworth

Agency: Owen Jones & Partners, Portland
Creative Director: Brian Hennessy
Art Director: Craig Skinner
Copywriter: Nick Hughes
Fabricator: Bart Popenoe