To demostrate the long-lasting whiteness of the Tide detergent, they created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.

Agency: Leo Burnett, Frankfurt

Agency: Rethink, Vancouver
Creative Directors: Ian Grais, Chris Staples
Art Director: David de Haas
Copywriter: Katie Ainsworth

Agency: Owen Jones & Partners, Portland
Creative Director: Brian Hennessy
Art Director: Craig Skinner
Copywriter: Nick Hughes
Fabricator: Bart Popenoe

Agency: Bungalow25, Brazil
Creative Director: Pablo Pérez Solero, Julio Gálvez
Art Director: Alfonso Arbós
Copywriter: Sergio Cuenca

Sorry about the terrible energizer ad earlier today… i don’t know what i was thinking. Here is something better for the new Dodge Challenger.

Agency: BBDO, USA

Agency: Giovanni + DraftFcb São Paulo
Found at: adsoftheworld

Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai (Untold Images)

Found at: adsoftheworld