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    Outdoor Archive

    Victoria Bug Zoo

    Friday, June 5th, 2009

    The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.

    Agency: Rethink, Vancouver
    Creative Director: Ian Grais, Chris Staples
    Art Director: Jeff Harrison
    Account Services: Tricia Bradshaw
    Print Producer: Sheila Santa Barbara
    Studio Artist: Richard Parkes, Justin Renvoize
    Printer: Dyna Graphics Ltd.

    Posted in Outdoor   Permanent Link   Digg It
    Blogs that link to this post   2 Comments

    Aids Solidarity

    Tuesday, June 2nd, 2009

    At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: “Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care.” In Africa, more than 1600000 million people die from AIDS each year because they don’t have access to treatment. The association Solidarite Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation. We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms. The bottom of the installation carries the call to action, explaining where people can get more information about the foundation and donate online: “Every minute counts. www.solidarite-sida.org”.

    Agency: BETC Euro RSCG
    Creative Director: Stéphane Xiberras
    Art Director: Benjamin Le Breton
    Copywriter: Arnaud Assouline
    Artist: Nadine Grenier
    Outdoor: JCDecaux
    Electrics: Labo Prod

    Posted in Direct, Outdoor   Permanent Link   Digg It
    Blogs that link to this post   5 Comments

    Law & Order

    Friday, May 1st, 2009

    Agency: Colenso BBDO, Auckland
    Art Director / Copywriter: Lisa Fedyszyn
    Executive Creative Director: Nick Worthington
    Creative Director: Steve Cochran
    Deputy Creative Director: Karl W Fleet
    Copywriter / Art Director: Jonathan McMahon
    Photographer: Troy Goodall

    Posted in Outdoor   Permanent Link   Digg It
    Blogs that link to this post   16 Comments

    Fijitravel

    Thursday, April 30th, 2009

    The clothes in front of the billboard were constantly “updated” during the campaign period.

    Advertising Agency: TBWA\OSLO, Norway
    Creative Director / Copywriter: Erik Heisholt
    Art Director: Eva Grefstad Knudsen
    Photographer: Heia Espen

    Posted in Guerilla, Outdoor   Permanent Link   Digg It
    Blogs that link to this post   9 Comments

    Jagermeister

    Monday, April 27th, 2009

    Agency: Bark, Copenhagen
    Creatives: Jesper Hansen, Linn Sandness and Michael Nyrup

    Found at: Adland.

    Posted in Outdoor   Permanent Link   Digg It
    Blogs that link to this post   7 Comments

    Makita Drill

    Monday, April 20th, 2009

    Convince people that Makita drills are high-precision power tools. Can one power drill be more precise than another? Yes. Makita drills are ergonomically designed to fit perfectly in any hand. They rotate at an optimal speed to minimise vibration. And they have a “shock buffer” system that ensures the perfect pressure of the drill bit point on any surface. So really, a Makita drill goes exactly where you want it to. they drilled over 20.000 holes into a wall to create a huge black and white image of, well, a Makita drill. To create the correct tones, the distances between the holes had to be very carefully calculated.

    Agency: Saatchi & Saatchi, South Africa

    Posted in Direct, Outdoor   Permanent Link   Digg It
    Blogs that link to this post   6 Comments

    TrueBlood Wooden Stick

    Thursday, April 16th, 2009

    Agency: DraftFCB, Auckland, New Zealand
    Executive Creative Director: James Mok
    Creative Directors: Chris Schofield, Billy McQueen
    Art Director: Iain MacMillan
    Copywriter: Antony Wilson

    Posted in Direct, Outdoor   Permanent Link   Digg It
    Blogs that link to this post   5 Comments

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