The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.

Agency: Rethink, Vancouver
Creative Director: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Account Services: Tricia Bradshaw
Print Producer: Sheila Santa Barbara
Studio Artist: Richard Parkes, Justin Renvoize
Printer: Dyna Graphics Ltd.

At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: “Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care.” In Africa, more than 1600000 million people die from AIDS each year because they don’t have access to treatment. The association Solidarite Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation. We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms. The bottom of the installation carries the call to action, explaining where people can get more information about the foundation and donate online: “Every minute counts. www.solidarite-sida.org”.

Agency: BETC Euro RSCG
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Artist: Nadine Grenier
Outdoor: JCDecaux
Electrics: Labo Prod

Agency: Colenso BBDO, Auckland
Art Director / Copywriter: Lisa Fedyszyn
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Deputy Creative Director: Karl W Fleet
Copywriter / Art Director: Jonathan McMahon
Photographer: Troy Goodall

The clothes in front of the billboard were constantly “updated” during the campaign period.

Advertising Agency: TBWA\OSLO, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen

Agency: Bark, Copenhagen
Creatives: Jesper Hansen, Linn Sandness and Michael Nyrup

Found at: Adland.

Convince people that Makita drills are high-precision power tools. Can one power drill be more precise than another? Yes. Makita drills are ergonomically designed to fit perfectly in any hand. They rotate at an optimal speed to minimise vibration. And they have a “shock buffer” system that ensures the perfect pressure of the drill bit point on any surface. So really, a Makita drill goes exactly where you want it to. they drilled over 20.000 holes into a wall to create a huge black and white image of, well, a Makita drill. To create the correct tones, the distances between the holes had to be very carefully calculated.

Agency: Saatchi & Saatchi, South Africa

Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Chris Schofield, Billy McQueen
Art Director: Iain MacMillan
Copywriter: Antony Wilson