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Outdoor ArchiveMont Grand FondsWednesday, January 9th, 2008
Agency: Blitz, Montreal 96.3 Rock RadioFriday, December 28th, 2007
Gimmick for launch of a new Radio Station. Guitar Stands were placed around Glasgow City Centre inviting people to help themselves to an air guitar. Agency: The Bridge, Glasgow RubinWednesday, December 26th, 2007
Agency: Publicis, Frankfurt McDonalds Big ‘N’ JuicyThursday, December 20th, 2007
Agency: DDB, Sweden Wonderbra HillsSaturday, December 15th, 2007
Agency: Saatchi & Saatchi, Frankfurt EmmentalerWednesday, December 5th, 2007
Agency: Swiss Publicis, Zurich Dulcolax LaxativeMonday, December 3rd, 2007
“More and more people are regulating their digestion with functional foods like yoghurt or cereals. Dulcolax needs to point out that they are the market leader in this realm. With millions of successfully treated patients in Germany. The tone of voice had to be self confident, but more popular and entertaining than pharmaceutical. We set up the Dulcolax Toilet Roll in front of selected pharmacies in North Rhine Westphalia (Germany). Directly at the point of purchase, to create buzz.” Agency: Euro RSCG, Duesseldorf |
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