Agency: Blitz, Montreal

Gimmick for launch of a new Radio Station. Guitar Stands were placed around Glasgow City Centre inviting people to help themselves to an air guitar.

Agency: The Bridge, Glasgow
Creative Director: Jonathan d’Aguilar
Copywriter: Gregor Stevenson
Art Director: Simon Parker

Agency: Publicis, Frankfurt
Creative Director: Stephan Ganser, Nico Juenger, Peter Kaim
Copywriter: Konstantinos Manikas
Art Director: Hendrik Frey, Evelyne Werner
Photographer: Johannes Krzeslack

Agency: DDB, Sweden
Art Directors/Copywriters: Simon Higby, Ted Harry Mellström & Martin Lundgren
Creative Director: Andreas Dahlqvist & Johan Holmström
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg

Agency: Saatchi & Saatchi, Frankfurt
Creative Director: Eberhard Kirchhoff
Copywriter: William John
Art Director: Patrick Ackmann

Agency: Swiss Publicis, Zurich
Creative Director: Markus Gut
Copywriter: Roy Spring
Art Director: Viviana Chiosi

“More and more people are regulating their digestion with functional foods like yoghurt or cereals. Dulcolax needs to point out that they are the market leader in this realm. With millions of successfully treated patients in Germany.

The tone of voice had to be self confident, but more popular and entertaining than pharmaceutical. We set up the Dulcolax Toilet Roll in front of selected pharmacies in North Rhine Westphalia (Germany). Directly at the point of purchase, to create buzz.”

Agency: Euro RSCG, Duesseldorf
Creative Directors: Felix Glauner, Harald Wittig, Martin Breuer
Copywriter: Kajo Titus Strauch
Art Director: Ingmar Krannich