Yes, the Super Bowl was yesterday, which means commercial time. Did you know there was a survey done stating that 53% of people actually like watching the commercials more than the game? In case you don’t live in the US, you can click on the image above to check out this years commercials. Which one do you like the best?

Just wanted to let you all know about a new project that I just launched. It’s called typegoodness with the focus on great typography around the world. Its meant to be an inspirational site, resource and community. Anyone can register and start posting anything that is related to type. It’s currently in BETA meaning that there might still be some bugs, but any feedback and thoughts of improving the site are welcome. Hope you enjoy it.

typegoodness.com

Let’s all forget the Microsoft Windows stuff, and focus on some potentially great work again from Crispin Porter. This is the latest project, and it looks like its going to be great. There are still 4 days left till launch, but I really like this simple idea already. Can’t wait to actually see what they did.

Agency: Crispin Porter, USA

Clean Up The World, an initiative of Clean Up Australia discovered that over 80% of all office paper printouts end up in the bin - a statistic the environmental organization found disturbing and wanted to act on.

DDB decided to tackle this problem head on through the simple use of a downloadable desktop image that would act as a constant reminder for people to think before they print.

The desktop image symbolises what it is you’re actually printing via a microsite that reaches people directly at the source of the problem – their computer.

Agency: DDB, Sydney
Executive Creative Director: Matt Eastwood
Creatives: Ant Simmons, Alex Wadelton
Designers: Jay Young, Ant Simmons, Alex Wadelton
Group Account Director: Kate O’Brien
Digital Art Director: Christof Ulbrich

Here are some weird online videos for Converse. I especially like Out of your League Girl, who gives you advice on landing other girls that are “out of your league”. The writing is pretty good, but I find myself not really paying attention to what she is actually saying!
- call me!

I usually don’t post my own work on here, but I am pretty proud how this turned out.

Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network’s taken the best components of other more established online social networking sites – Facebook, LinkedIn, Twitter, etc. – and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott’s Clamato Caesar.

Single feature spotlight vignettes released via the online video sharing landscape all lead the audience to Lamato.net where a full tour of the site’s features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directed everybody interested in learning about more genuinely social ideas to the main Mott’s Clamato website for further inspiration.

Agency: TribalDDB, Toronto
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho

A continuation to the Sexy Subaru car wash. This time you are the photographer, and your job is to catch the Sumo in his sexiest poses.

Agency: TribalDDB, Toronto
Creative Director: Dre Labre
Art Director: Ryan Semeniuk
Copywriter: Travis Sellar