Generate donations for the Alzheimer Society Hamburg by confronting the people about the nature of Alzheimer disease. They created a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants in order to adress people exactly in the moment, they need orientation the most. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg.

Agency: DraftFCB, Hamburg, Germany
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker

Tagline: Discover the world in High Definition. Documentaries on SKY HD

Agency: Heye Group, Munich, Germany
Creative Director: Ulrich Luetzenkirchen
Art Directors: Justin Pettit, Christian Woelky
Copywriter: Thomas Schwarz

Agency: CLM BBDO France
Creative Director: Eric Pierre
Copywriter: Vincent Pedrocchi
Art Director: Cédric Moutaud
Photographer: Jean-Yves Lemoigne

Shield Security, a security company based in Amsterdam, is looking for experienced colleagues. These days it is particularly hard to find good security personnel. That’s why special Jobcases were created: briefcases containing a recruitment message written in steel letters. When scanned at airports and other public locations, working security officers can read Shield Security’s surprise job advert clearly. Apart from special promo teams, Shield Security uses the briefcases whenever they travel.

Agency: New Message, Amsterdam
Client: Shield Security
Campaign: Jobcases
Concept: Chris Sant, Dieuwer Bulthuis, Hugo Rütter, Lennart Wienecke

I just wanted to wish everyone very happy holidays. Hope you all get to spend time with your family or your loved ones. Thanks again for continuing to support adgoodness. Cheers, Freddy.

Loving this in store installation for Hermes.

Credits: Tokujin Yoshioka

This is a really nice commercial for Google Chrome. But I’m not sure if it will make me switch from Safari. Does anyone know the agency and credits for this one? Please leave them in the comments.