When Pifzer wanted to mark Viagra’s 11th birthday, they wanted to do it in typical, tongue-in-cheek Viagra style. A party blower (featuring a Viagra pill pattern) was created to hand out to internal sales teams. The message on the piece encouraged the sales teams to ‘Celebrate Viagra’s 11th birthday’.

Agency: TAXI Canada
Executive Creative Director: Steve Mykolyn
Creative Director: Michael Mayes
Art Director: Ryan Semeniuk
Writer: Nikki Jobson
Photographer: Clinton Hussey

Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.

The project keenly represents Superfad’s methodology; one that eschews a singular signature style in favor of applying project-specific creative approaches to reveal the unexpected. With Sony’s “Eye Candy,” the blending of live action and animation comes together in a seamless marriage of visual intensity and wonder.

Client: Sony Electronics
Video Program Manager: Lisa Gonzalez

Agency: chickINchair Productions
Executive Producer: Kim Tierney

Live Action Production Company: Superfad
Director: Will Hyde
Director of Photography: Martin Ahlgren
Production Designer: Jason Puccinelli
Wardrobe Design/Stylist: Heidi Meek
Make Up: Bryin Smoot
Line Producer: Scott Ludden

Design & Animation: Superfad
Executive Creative Director: Will Hyde
Creative Diretor: Carlos Stevens
CGI/VFX Director: Dade Orgeron
3D Artists: Tom Oakerson, Phiphat Pinyosophon, Andrew Butterworth, Yas Koyama,
Alex O’Donnell, Dimitri Luedemann, Billy Maloney
Compositors: Tom Oakerson, Paulo Dias, Loren Judah, Dorian West, Sohee Sohn,
John Stanch, Soyoun Lee, Dimitri Luedemann, David Holm
Editors: Ryan Haug
Flame Artist: Andy Davis
Head of Production: Chris Volckmann
Executive Producer: Rob Sanborn
Music: Matt Hutchinson

Agency: DDB Brasil
Creative Directors: Sergio Valente, Andre Pedroso, João Mosterio and Daniel Bottas
Creatives: Max Geraldo and Arício Fortes
Art Buyer: Clariana da Costa and Carmem Castillo
Photographer: Rodrigo Ribeiro
Ilustrator: Sergio Guilherme Filho

Find out more at Manifesto

Agency: Fallon, UK

Dutch magician Ramana appeared in European airports performing his famous levitation trick to advertise KLM’s comfortable ecomonic seats.

Agency: Rapp Amstelveen, Holland

Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad, Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho

Tagline: “Great ideas start mini. HP mini notebooks.”

Agency: Publicis, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles, Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta, Raylin Valles