Agency: BBBDO, Santiago
Executive Creative Director: Joaquin Bascuñan, Fernando Riveros
Creative Director: Emerson Navarrete
Art Director: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
Copywriter: Christian Alvarado, Rodrigo Cid, Andres Jamasmie
Illustrator: Ricardo Salamanca

They wanted to attract more students. So it installed WiFi in some of its stores near universities. The problem is, lots of students just come into the store for the WiFi but hardly look at the menu. So They and CoffeeCompany decided to move the store’s menu into the WiFi menu of customers’ laptops.

Agency: They Amsterdam, Holland
Found at: DirectDaily

Agency: OCP, Brazil

Henkel wanted to demonstrate that Pattex Clear Power Tape is an extremely strong and above all clear Power Tape that sticks to virtually any surface and resists even extreme pressure. To demonstrate the extreme strength and durability of the tape they used billboards throughout the country that looked like they were made of solid concrete. The posters were suspended using the clear Power Tape which gave the impression that they were hovering midair. Those interested were able to ask for further information about the product by using the Bluetooth facility on their mobile phones. They were also able to order a free sample of the product having first answered the question ‘How much weight can their Clear Power Tape withstand?’. With the world’s first floating concrete poster an average number of 120,000 spectators during the one-week campaign were shown in a surprising and colourful manner that Pattex Clear Power Tape really does live up to its name. With over 10,000 requested samples it became the most successful media campaign of the year. Pattex Clear Power Tape is one of the most successful products in the Henkel adhesive portfolio.

Agency: DDB, Düsseldorf

Agency: JUNG von MATT, Berlin
Executive Creative Director: Boris Schwiedrzik, Christian Himmelspach
Copywriter: Jens Daum
Art Director: Frederik Hofmann

Let’s all forget the Microsoft Windows stuff, and focus on some potentially great work again from Crispin Porter. This is the latest project, and it looks like its going to be great. There are still 4 days left till launch, but I really like this simple idea already. Can’t wait to actually see what they did.

Agency: Crispin Porter, USA

Agency: Euro RSCG, Singapore
Photographer: Jeremy Wong
Executive Creative Director: Charlie Blower
Creative Director: Victor Ng
Art Director: Lee Hsueh Ling
Copywriter: Victor Ng, Stephen Kyriakou