You might have noticed a little lack of posts in the past week. I started a new job yesterday, plus have been working hard on a new edition of adgoodness. It’s called adgoodness.tv and will focus on pretty much anything on video. TV Commercials, Short Films, Animation, Reels, etc. The site is about 95% complete, with little minor tweaks left to do. I thought i give you guys a peek of how its working now. You might call it “beta” for now. I would love to hear some feedback, issues etc that you might come across. So tell your friends, bookmark and enjoy

adgoodness.tv

Agency: Marked for Trade Charlotte, USA

To promote Rimmel’s Quick Dry nail polish JWT London’s aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.The campaign also included actual size models situated around point of sale counters in stores.

Agency: JWT, London
Executive Creative Director: Russell Ramsey
Art Director: Darren Keff / Phillip Meyler
Copywriter: Darren Keff / Phillip Meyler
Agency Producer: Sofie Holmstrom

Agency: TBWA, Barcelona

Headline and copy text (in English): Complement Your Character

Agency: Robert/Boisen & Like-minded, Denmark
Creatives: Peter Metcalfe, Jannik Davidsen
Creative Director: Michael Robert
Illustrator: Evergrunge

Agency: Ogilvy & Mather, India

Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Director: Diana Obregón, Diego Santamaría, Mauro Silva
Copywriter: Felipe Salazar, Fredy Méndez
Illustrator: Guillermo Valencia