Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Directors: Tony Sarroca, Rodrigo Richards
Art Director: Joaquin Molina
Copywriter: Joaquin Molina

Agency: Ade, Bogotá, Colombia
Creative Director: Nacho Martínez
Art Directors: Leonardo Silva, Cristian Borrero, Tomas Casallas
Copywriter: Leonardo Silva
Photographer: Cristian Borrero

Self promotion T-shirt for Roland Semprie, Personal Trainer.

Agency: GJP Advertising, Toronto
Chief Creative Officer: Alan Gee
Creative Directors: Lisa Greenberg/Trevor Schoenfeld
Copywriter: Ross Pryde
Art Director: Chris Duchaine

Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the ‘print’ button. At the same time a small description field pops up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing.

Agency: DDB Berlin, Germany.

Via: DirectDaily

Agency: Espaço/Z, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça

WeightWatchers helps its members to adopt a healthier way of life through the supportive environment of group meetings. The idea of losing weight together is conveyed in a simple yet elegant way in form of a tear-off poster layout everyone knows from supermarket blackboards.

Agency: Euro RSCG Zurich, Switzerland

Agency: Marcel, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriter: Sergio Alonso, Souen Le Van
Art Director: Souen Le Van, Sergio Alonso