We were approached to create a simple microsite where people could look at last years pictures and also find out more information on events. We decided to take it a bit further and have a little fun by creating a virtual birthday cake. By using your built-in microphone you were able to blow out all the candles. We had a custom cake baked, which didn't last too long in the office. The microsite was awarded with awards from Marketing Magazing and Applied Arts.
This was a great opportuity to integrate the new logo and branding created by Design Studio. The project had a mobile first approach and also needed to by fully AA accessible. Worked heavily on the UX specially concentrating on the resposive info graphics that were used throughout the site. In total there were seven different info graphics that needed to work on all devices plus be accessible.
Windows Live Photos
My writer and I came up with the idea of your photos taking a stance, and demanding to be released from the prison that is your computer. The microsite has a "creature" made out of photos asking you on behalf of all your photos to be freed. The goal was to send you to Windows Live photos and start sharing your pictures with your friends. I designed the microsite, and worked with an 3D/animator to create "picman".
We came up with the idea of creating a fake social network called Lamato! Teaser vignettes were released on YouTube, which lead to lamato.ca. When the user tried to sign up it would tell them it's a fake, and start spending some "real" time with their friends again. I was responsible for the art direction for the site and videos, plus the visual style of the microsite.
Started with developing the whole user expereince and how the content can be easily presented while still making everything work smoothly with their existing CMS. The report was web first where the user could than download factsheets that were realted to each of Citi's issues. I was able to push the client and make the site more exciting by using video backgrounds, custom navigation, and easy to use UI.
Armani Fragrances asked us to help reinvigorate their long-running Aqua For Life campaign, by creating a new visual identity. At the heart of the campaign is the transformational impact on lives brought about by having safe and clean access to water. We invited influential bloggers in 10 active regions across the globe to take the #1dayon10liters challenge.
© Frederik Samuel 2021