Frederik Samuel is a Design/Creative Director based in Amsterdam.
Throughout my 18 year career, I have worked for some of the world’s leading advertising and communications agencies. I have a digital focused mindset but love the idea of products and how people experience brands.
For the past 5 years I have made the switch from agency side to in-house, which has given me great experiences and really allowed me to build lasting relationships with clients. I was also fortunate to build these teams from scratch. U-Studio (Unilver) for example, where i grew the teams to 12 members.
I’m also a very passionate and active member in the design community. I used to run an advertising blog called adgoodness, but now have switched my focus on typegoodness, which celebrates and showcases great talent around the world.
Agencies I've worked for