adidas
adidas is constantly looking for new content to produce for all their channels. This includes digital, out of home, print, and anywhere else where we can see the three stripes.
I was the design director for adidas western Europe, heading up a team of 6 creatives onsite and also overseeing several more off-shore. We were working closely with adidas' main agencies as long as their in-house team. The work varied from working on very detailed tool kits to creating new campaigns from scratch. We were also responsible for localizing their creative for the western european markets.
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fsamuel@frederiksamuel.com
© Frederik Samuel 2023