Fred is a Design/Creative Director living in Toronto, London, Amsterdam/Berlin with a big passion for products and brands. He loves to inspire his teams, work collaborativly with great people and get his hands dirty when needed.

Umbro APP

Experience campaign with e-commerce website

Magnum Vegan Launch

Inspirational recipe videos for social channels

UFS Academy

Online learning platform for chefs to develop their skills

This Agency

Identity for boutique agency in Amsterdam

Mise En Place

Online inpiration platform with custom content


Various projects including event launches and content for social media


Online platform for recipes


Rizlab features events and celebrates artists across the globe

© Frederik Samuel 2023